![]() There may be cases where the random selection does not result in a truly random sample.Lastly, this method is cheap, quick, and easy to carry out – great when you want to get your research project started quickly.The resulting smaller sample should be representative of the entire population of participants, meaning no further segmenting is needed to refine groups down. This technique also provides randomised results from a larger pool.As the selection method used gives every participant a fair chance, the resulting sample is unbiased and unaffected by the research team. ![]() Participants have an equal and fair chance of being selected. ![]() This sampling technique can provide some great benefits. This leads to a number of advantages and disadvantages to consider. Researchers also need to make sure they have a method for getting in touch with each participant to enable a true population size to work from. Simple random sampling is normally used where there is little known about the population of participants. Select your sample by running a random number generator to provide 100 randomly generated numbers from between.For this exercise, let’s use 100 as the sample size. Not sure about what the right sample size should be? Try our Sample Size Calculator. Assign a random sequential number to each participant in the population, which acts as an ID number – e.g.For this exercise, we will assume a population size of 1000. This could be based on the population of a city. Define the population size you’re working with.Simple random sampling is one of the four probability sampling techniques: Simple random sampling, systematic sampling, stratified sampling, and cluster sampling. This method is also called a method of chances. Since the selection process is based on probability and random selection, the end smaller sample is more likely to be representative of the total population and free from researcher bias. ![]() The technique relies on using a selection method that provides each participant with an equal chance of being selected, giving each participant the same probability of being selected. It’s one of the simplest systematic sampling methods used to gain a random sample. Simple random sampling selects a smaller group (the sample) from a larger group of the total number of participants (the population). Definition - what is simple random sampling? ![]()
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